If performed correctly & with a specific objective in mind ‘Lead generation campaigns’ are very effective to get tangible enquiries from a ready customer base who are already interested in your product or service offering.
To make lead generation campaigns worth the money spent it is important to workout the various dynamics involved in the lead generation campaigns, which we help you to evaluate before each lead generation campaign.
Output Includes:
- Geographical Location
- (The narrower the geographical circumference more concrete & practical leads can be generated to increase the conversion rate)
- Profiling Of Target Market
- (Specific profiling of the target market can help to make the leads extremely productive)
- Cost Of Lead Vs Sales Margins
- (Lead generation campaigns are very effective for higher margin products or services OR where the customers can be brought into long term association or commitments)
- Frequency Of Lead Generation Campaigns
- (Its very important to capitalise on every lead generation campaign to get most value on the money spent, thus leaving appropriate gap to complete the follow up cycle is very important)
- Follow Up Analysis
- (After each lead generation campaign we offer a follow up analysis to increase the effectiveness of the next campaign to make sure all the aspects are measured and enhanced subsequently to keep up the effectiveness of lead generation campaigns)
- Follow Up Activities
- (We also provide help with the follow up activities through our dedicated call center support tie-ups to move the leads to next level & organize meetings for further in depth sessions or demos, if required)